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CHRIST-FOCUSED CAMP PROMOTION
First priority: remember why you are
taking students to camp in the first place!
Youth Camp in my church has always
been a very important event! Frankly, it was my own
experience as a youth minister seeing what God did
in students’ lives at camp that led me to include
youth camps as one of the key facets of Global Youth
Ministry. In case you have not thought about this
deeply for awhile, let me share my top four reasons
for “pushing” camp with my students! As a youth
minister camp is:
• THE BEST WAY TO INTRODUCE LOST
STUDENTS TO CHRIST: Camps provide a unique 5-day
“window” in which unsaved young people can be
exposed to the claims of Christ! Think of it! Where
else can I get that amount of time in that kind of
spiritual environment to “show” an unsaved student
what it is like to be part of the eternal family of
Christ? They are surrounded by His love, His people,
His Word! Hey, they come for the friends, the girls
and the sports and recreation, but they could leave
with the best friend of all, Jesus Christ!
• MY BEST SHOT AT STRENGTHENING
CORE STUDENTS: Camps provide the best
opportunity to deepen the spiritual walk of my “core
students.” Teens are so distracted today with so
many things tugging at their busy schedule...my kids
have palm pilots now, for crying out loud! Camp is
my best shot at getting their undistracted attention
for at least a week! During camp, I spend time with
my campers re-enforcing their love for Christ.
• MY BEST (if not only) HOPE OF
BUILDING UNITY: Camps do wonders for the unity
of my student group! Only mission trips exceed
the bonding effect of camp, and it is usually more
costly to get ALL my students to participate in a
mission trip (plus the focus is on others’ needs,
not our needs) so that leaves camp as my best
opportunity to spend a week building the loyalty,
togetherness, and focus of my ENTIRE youth group!
• MY BEST TIME OF THE YEAR TO
PREPARE MY STUDENTS FOR THE UPCOMING SCHOOL YEAR:
Camps help me focus my students both
on their commitment to Christ AND on our purpose as
a youth group...to glorify Christ by reaching our
unsaved friends at school. It is my best time for my
group to regain focus before school begins again and
we are back into the heavy school-year schedule with
plays, sports, clubs, etc. It is my favorite time to
ask, “Okay gang, where are we going this year? What
do we want Christ to do among us?”
Second Priority: remember—the price
you pay in time and effort is worth it!
People want to be part of exciting
things! So my job as the youth leader is to make
camp IN, happening, exciting, the place to be! I
already know that my students are going to have a
blast at camp, so that ought to be easy, right?
Not with the ones who need it most! So, I can’t
depend solely on the usual ways to communicate
camp—the posters, videos, and announcements. I’m
going to have to engage in “guerilla warfare”
against Satan to enlist my students, because HE
knows as well as I do how important this single week
of the year will be for many of them. The regular
promotional efforts will just not cut it—these
methods are not enough to convince my “uncommitted”
students to risk a week of their lives on an “iffy”
thing, or convince them that camp is really that
important to THEM, not just the youth group at
large!
So what kind of guerilla warfare is
required for an “over-the-top” impact at camp?
1. I personally enlist key students
to pre-register for camp.
Since teens are very
relationship-oriented, they will feel a lot more
secure about going to some event if they know that
other students are going. So, I always sit down with
certain key leaders and ask them to pre-register,
because—as I explain to them—they could be
indirectly responsible for some other student (s)
attending the camp whose lives will be forever
change for the Kingdom! Only God knows how they can
use their influence for Christ to impact the
Kingdom. This is a “stewardship of influence” issue
which I bring to their attention. If they know they
are going to camp anyway, then why not use their
influence for Christ by pre-registering, and thus
encouraging others to do the same?
2. I phone every student who has not
registered by a certain date.
In my days at FBC/Orlando, this was
a Herculean task! Thank goodness I had already seen
the value of it in smaller churches! I went through
the Sunday School rolls and compiled a “calling
list” of nearly 600 names of students who had not
yet signed up for camp. At first, I called them all
myself. Why? Because I knew some of these
students—many who were marginal attenders or
absentees—would never come to Jesus without
someone’s intervention in their behalf! Since I was
unsure whether any other adults in their lives would
be either as aggressive or desperate
as the situation required to get these students to
attend camp, that job was left to
me alone!
(Later, some adults began to invest in this phoning
effort with me as they saw the importance of it!)
Some summers I didn’t make it through my list, but I
will never begrudge the effort, even though I got a
lot of very discouraging excuses, and often
felt personal rejection from some of those phone
conversations!
3. I never accept a
student’s first “No” answer as my last answer until
we are on the bus to camp!
You know what I did? I called my
marginal students on my “phone list” at night. I
spent about an hour or so on the phone each night
until the job was done. And I said to each precious
student, “ Hey,
this is your youth pastor calling. Did you know that
you were going to youth camp this summer?”
Usually there was stunned silence or even sputtering
protests on the other end of the phone. But I never
let their excuses stop me from being insistent and
persistent about their presence at camp. I knew that
if I gave up easily, it would only communicate to
them that I didn’t really feel as passionate about
their presence as I first had implied! I kept
painting them a picture of how great it was going to
be to give up EVERYTHING else to come to camp (YES,
even that trip to Paris with mom and dad)! After
all, if I don’t believe in the importance of this
event in their lives, why should they?
4. I register students for camp till
the busses depart from the church parking lot!
I chose to make student’s eternal
destiny—not human deadlines—my foremost priority!
Therefore I have never told a student he could not
come to camp if I could humanly make it possible for
him or her to attend, even if he missed every
deadline. However, I also instituted a series of
“graduated” payment deadlines that made camp less
expensive for those who paid on time. I reward
“responsible students” without eliminating “tardy”
students!
I could tell you many stories of
“last minute campers” whose lives were forever
changed...and who went on to become “life changers”
in God’s Kingdom. I wouldn’t trade one of those kids
for even one story about how I taught some student a
lesson by not letting him come to camp because of a
missed deadline! Can you imagine a student saying to
Jesus, “I might have been in heaven had I not missed
a camp deadline.” Yikes!
5. I enlist the entire student group
to get their friends and acquaintances to camp!
We re-form the youth group into
special summer-only “teams” to experience all the
activities of the summer together in a new and fresh
way that is different from the school year. ( See
Global’s “Summer How To Guide” for details on
this very exciting and successful approach to summer
ministry!).
One of the ways in which teams compete with each
other is to bring their friends to summer
activities, especially youth rallies. We have even
held a camp presidential campaign in which the
students selected one of their older peers to be our
camp “Pres.” These student “candidates” conducted a
summer “camp-aign” (get it?) with silly skits, etc.,
about coming to camp. Of course the objective was to
encourage guest students to come along with us to
camp. It works! No one can motivate students
to come to camp like their own excited and motivated
peers!
6. I enlist church members to give
PARTIAL SCHOLARSHIPS for campers!
Frankly, I’m not a big fan of “full
scholarships” unless the need is dire. Most kids
have access to some funds somewhere, even if only a
nominal amount. When students invest nothing into an
effort, they go into it expecting little. Or they
drop out before the event even happens! Some
investment on their part is good for them, for the
budget, for everyone! But I also want to eliminate
money as the excuse for non-participation!
7. I designate a
“Party Bus” (or van) to the “winning team” who had
the most students attending camp .
The winning team members ride in
style to camp in the best vehicle. The party bus
riders are provided with a free lunch, along with
party favors, special individually-packed “party
paks” for each winning team member, etc. Over the
years, the Camp Party Bus became a big deal!
Yes, all of this is hard work! I
know it will be, and I choose to pay that price.
I know that statistically, more kids make
life-changing decisions at camp than at any other
single youth event of the year! But, oh, has my work
ever paid off! Our camp attendance at the church
where I put these ideas into practice rose from 62
the first year to 627 the last year! Meanwhile
Sunday School attendance rose from 173 my first year
to over 400 the last year.
The fruit of the hard
work was evident! It pays off in long-term results
in the spiritual lives of my students!
So,
dear youth ministry friend, here’s the motto that
you (like me) may need:
JUST DO IT!
Blessings on you as you labor in
love!
Roger Glidewell |
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